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Coaching is a conversation-based approach to help someone make positive change through dialogue and reflective inquiry. It focuses on the ‘here and now’ – the present and the near-future, not the distant past or the far-off future. It is non-judgemental, non-advisory, and confidential.

It is a relationship between client and coach. The client is responsible for setting the direction of the discussion, determining what they are comfortable to share, and taking the actions they identify between sessions. The coach is responsible for creating the safe space, keeping the conversation purposeful, and posing the catalytic questions with which the coaching conversation and reflective inquiry can have most effect. As a coach accredited by the International Coaching Federation (ICF), I fully comply with their professional standards and ethical guidelines.


Some executive and leadership performance coaching can be rather superficial: common models like GROW focus on helping a client determine what they’re trying to achieve against where they are now, identify and assess the options open to them, and commit to an action plan to move forward. To say it’s superficial is not to say it has no value: it certainly does. But transformational coaching goes deeper as well.

Through transformational coaching I help my clients to understand how their thoughts, values and beliefs are shaping their view of what they’re grappling with, how they see themselves, and how others are responding to them. And I help them see how they can work to adjust any thoughts or beliefs that are limiting their potential in some way. As a result, the benefits they receive from coaching are not a ‘one-off’; instead, positive changes are sustained and repeatable. You can read testimonials from some of my clients here.


The benefits of coaching are huge. The specifics will depend on the particular goals and challenges being addressed, but most of my clients find they experience some or all of the following:

  • Greater clarity regarding their goals in their work or broader career, and how these align to (or are in tension with) their goals and values in their personal life

  • Enhanced ability to navigate organisational politics, and handle complexity and uncertainty in their work

  • Increased self-confidence and courage as a leader, by overcoming limiting beliefs and negative thoughts in a repeatable and esteem-building way

  • Enhanced ability to maximise their own innate creativity, resourcefulness and other strengths, and those of their teams

  • Improved relationships through a more conscious and considered approach to communicating and working with others

  • Greater positive impact as a result of their work, which then leads to greater benefits for the people they and their organisation serve

  • Improved work-life balance (or rather work-life ‘blend’ – as it’s often less binary than ‘balance’ would suggest)


In summary, my clients experience more success, and more fulfilment in their work and career, which positively impacts their personal and family life too.

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